MARKETING

• Market Research Project Management
• Quantitative Techniques
• Emotional Intelligence
• Management Consulting Skills
• Research Methodology
• Technical Writing


Pharma & FMCG Sales :

    • Pharma / FMCG Cos. and their set up
    • Pharma marketing in general
    • Product category / its positioning / and marketing
    • Sales calls -- Detailing -- Opening/ main body/ closing. Overall manners.
    • One to one calls and addressing group of customers.
    • Role of MR/ SR /ASM first line manager in Pharma / FMCG Cos.
    • Communication/ sales call /daily reports/TP/ expense reports
    • Stocks & sales statements / sales closing - monthly, quarterly & yrly.
    • Schemes / Gifts / Incentives.
    • Importance of customer list -- dynamic , updated.
    • Categories and specialities of customers
    • Customer service / satisfaction / delight.
    • Institutional working.

Industrial Sales :

    • Defination of Industrial Products - Consumable to Capital goods & Sales
    • Segments of Market
    • Product Strengths & Positioning Products
    • Applications, Awareness of Products usage & Training
    • Targets, Planning, Programming & Implementation / Execution towards achieving Targets
    • Competition / SWOT Analysis
    • Increasing Market Share
    • Sales Force, Distribution/ Logistics, Project Sales, Institutional Sales
    • After Sales Service / Repairs
    • Customer Satisfaction
    • Profitability

Digital Marketing :

  • • Opportunities and Challenges for SMEs  in Digital Economy
  • • Success Stories(Digital media)  of SME sector in India
  • • Follow the Global  Leader-Google
  • • Maximizing returns via Social Media
  • • Personal & Business Branding online
  • • Some Live Case Studies of Participants
  • • What’s Best?  Doing it on your Own, Hiring an Employee, Outsourcing ur Work